The platform is rolling out a updated setting that enables them to cut down on the quantity of AI-created content appearing in their streams. This initiative comes as the platform revealed that it currently hosts over 1 thousand million content made with AI.
Testing and Rollout
The update is in a pilot phase over the following weeks before a full-scale rollout. This advancement coincides with a surge in AI-generated material, driven by emerging AI video creators.
AI Content on Other Platforms
It has been noted that nearly one in 10 of the quickest rising video streams on a popular video site primarily display content made by AI. A considerable share of this output is classified as “AI slop”, a phrase for inferior, factory-style content that is frequently nonsensical or surreal.
“We know from our community that numerous viewers appreciate content made with AI tools, including AI artwork to informative clips, and we aim to give people the option to increase or decrease of that, based on their own choices,” stated a company executive.
Scale of AI Content
TikTok announced that there are currently 1.3bn videos on its app tagged as artificially created. Collectively, more than 100 million media items are submitted to the app daily, making clips made by AI a limited part of its overall inventory.
How to Adjust Settings
Viewers will be in a position to decrease or raise the amount of AI-generated videos they view by opening the “manage topic” option in the app and picking “AI-generated content”. Further subjects that can already be modified under the setting include current affairs, clothing, beauty, and dance.
Content Labeling and Policies
Its policies oblige creators to tag “realistic” artificially created content, and it bans harmful AI impersonations of well-known individuals or crisis events. Any realistic AI video that is without a tag can be taken down under its terms of service.
Additionally, the platform will henceforth add an artificially created tag to content made using its own AI tools, or detected by an collaborative effort for identifying artificial media. This measure is intended to help prevent users from attempting to bypass the disclosure requirement.
Responsible AI Funding
The platform is also launching a $2m awareness program for experts and organizations to create learning resources about responsible artificial intelligence. This program will support educational bodies focused on teaching programming and robotics.
Content Safety Approach
The video-sharing app has defended its safety measures, during controversy over proposals to lay off hundreds of content moderators in the UK. The company is expected to eliminate hundreds of positions in its content moderation department in London, with worker representatives and internet security professionals voicing alarm that humans are being replaced by machine-led review.
A senior executive explained that people-led review would continue to be important, but artificial intelligence can protect employees by removing the most graphic content before it has to be seen by people. The company announced a 76% decrease in explicit and harmful content seen by human moderators over the past year due to reliance on its automated systems.
It is vital to integrate humans and technology to ensure user safety,” the executive stated. “We’ll have people as part of that process, but we also think it’s highly necessary to minimize viewing of unsafe media as swiftly, which is why a significant AI assistance is really helping us operate efficiently.”
